EXPERIENCE

HAGERTY | Traverse City, Michigan
Creative Director / Senior Art Director (Remote) | 2020-2023

• Promoted from Senior Art Director to Creative Director in 2021.

• Led team of designers, art directors, writers, photographers, and producers, catering to 16 business units within company.

• Collaborated with marketing team and oversaw creative functions including omni-channel welcome journeys, immersive in-person Garage + Social experiences, engaging websites, and dynamic one-pagers, fulfilling the needs of each business.

• Conducted marketing and creative team evaluations to expand effective team collaboration.

• Launched The Shop in Garage + Social locations, adding brick-and-mortar sales to bolster online business.

• Restructured intake process and workflow to streamline and ensure creative direction and marketing collaboration at the onset of each project. Clarified roles and responsibilities, eliminated redundancies, and created single channel for all business unit project requests.

• Created website to highlight team and showcase type of work performed and awards won.

WHITE HOUSE BLACK MARKET  |  Fort Myers, Florida
Senior Art Director / Art Director  |  2015-2020

• Promoted from Art Director to Senior Art Director in 2016.

• Developed and executed seasonal campaign concepts.

• Directed still life and on-figure photo and video shoots.

• Led team of three omni-channel designers and oversaw site, email, social media, store signage, and direct mail design.

• Developed key relationships with marketing partners to ensure effective content coverage for each channel.

LANE BRYANT  |  Columbus, Ohio
Art Director / Senior Graphic Designer / Graphic Designer  |  2010-2015

• Led seasonal omni-channel conceptual development.

• Directed and led design of direct mail programs and still life and on-figure photo shoots from concept through retouching.

• Managed two direct reports.